Barox Lubricants Product 5W-30 SN A3/B4

This project involved scripting and producing a short product video for Barox 5W-30 SN A3/B4, a premium synthetic motor oil. The script focused on the product’s key benefits: extending engine life, fuel efficiency, and superior performance in both hot and cold conditions. I targeted car owners and mechanics who value engine durability and professional-grade care. The tone was motivational yet inspiring, pairing voiceover narration with high-energy visuals of engines in motion and lab scenes showcasing Barox's advanced formulation. This video was designed to increase brand trust and serve as a top-of-funnel awareness tool on social and web platforms.

Let's get started. 2.2 VIDEO SCRIPT BAROX

Barox Lubricants

This press release formally announced the launch of Barox 5W-30 SN A3/B4 across the UAE, positioning the product as a high-performance solution for modern engines. It followed AP style and featured a strong headline, an informative lead, quotes from the brand’s director, and key selling points like API certification and synthetic formulation. The decision to emphasize the brand’s innovation and affordability was strategic to stand out in a crowded market. It was written for distribution to auto-industry media outlets and online platforms, designed to establish Barox’s credibility and spark conversations around engine care in Nigeria.

Let's get started. Barox Press Release 5W-30SN Product Launch.docx

Rising Rent Affecting Students in Southeast Nigeria

This news story examined the growing crisis of rising rent prices for students in southeastern Nigeria, particularly in cities like Enugu and Awka. Based on interviews with students, landlords, and university staff, the article revealed how housing costs are impacting academic focus and mental health. I backed the narrative with statistics and expert commentary. The angle chosen reflected human interest and policy implications, creating space for both emotional engagement and critical discussion. It was written to inform a general audience and to pressure university administrators and local authorities to act.

Let's get started. ASSIGNMASSIGNMENT 5.7 NEWS ARTICLE 1 RISING RENT PRICES AFFECTING STUDENTS IN SOUTHEAST NIGERIA

Obinna Joseph's Travel to Dubai

This piece covered the personal journey of Obinna Joseph, a young Nigerian who relocated to Dubai at 23 in search of better job opportunities. Framed as a narrative news profile, the article touched on themes of migration, resilience, and global employment. It highlighted his challenges finding work, the eventual breakthrough into the security sector, and how he adjusted to life in a new country. The story was supported by contextual data on Nigerian migration trends and youth unemployment. This human-centered approach aimed to spark dialogue about the realities of working abroad and inspire other young Africans.

Let's get started. News Article #2

Behind the Uniform: A Decade of Quiet Vigilance at a Dubai Lube Factory

Published on Medium, this long-form feature dives into the life of Mr Johnson, a Nigerian working behind the scenes as a security officer at a Dubai lubricant factory. The piece sheds light on the invisible contributions of migrant workers in the Gulf, mixing rich narrative detail with cultural commentary. It humanizes the uniform by revealing Johnson’s aspirations, fears, and quiet sense of duty over ten years of service. The article was researched through personal interviews and contextualized within the migration economy of the UAE.

Read it here

Let's get started. ASSIGNMENT 6.5 FEATURE ARTICLE

BrandU

The first BrandU newsletter targeted university students seeking internships and entry-level jobs. It featured a compelling subject line, preview text, an intro paragraph, and clear calls-to-action to book branding kits. The layout was clean and skimmable, using bullet points and a testimonial to build trust. I focused the tone on motivation and empowerment, helping overwhelmed students feel supported. Decisions about pricing and package design were informed by peer surveys and students' feedback.

Let's get started. ASSIGNMENT 7.2 EMAIL NEWSLETTER #1(BrandU)

BrandU

Newsletter #2 was tailored for a new audience: recent graduates and early-career professionals. This version adapted the messaging to address their job search frustrations and future ambitions. The copy emphasized the personal brand gap many face after college and introduced BrandU’s new “Next Step” kit with flexible pricing. A testimonial from a recent client added credibility. The clean layout, segmented services, and urgency-based call-to-action were intentional to drive conversions and reinforce BrandU as a brand that evolves with its users.

Let's get started. EMAIL NEWSLETTER #2 ASSIGNMENT 7.3.pdf