What Writing Newsletters Taught Me About Connection
When I first started working on the newsletter assignments for Barox Lubricants, I honestly thought it would just be another box to check, write some marketing copy, slap in a call to action, and move on. But surprisingly, the newsletters became one of the most eye-opening parts of this semester.
What I learned, really learned, is that writing a good newsletter isn’t just about promoting a product. It’s about connection. Whether I was speaking to everyday car owners or professional mechanics, I had to step into their shoes. What do they care about? What problems are they trying to solve? How do I speak to them without sounding like I’m selling something they don’t need? That process forced me to slow down and actually think about my audience in a deeper way.
I also realized how powerful a subject line can be. It’s the first impression, the digital equivalent of eye contact. If it’s boring, no one even opens the email. And if the message inside doesn’t feel useful or personal, it gets deleted in seconds. That pressure pushed me to write cleaner, more direct copy and be thoughtful about design too. I kept asking myself, “Would I read this?”
One major takeaway? Clarity is kindness. Whether I was writing for car owners or auto professionals, they didn’t need fluff or fancy language; they needed quick, useful information that respected their time. That shift in mindset, from “What do I want to say?” to “What do they need to hear?” is something I’ll carry with me, not just in newsletters, but in all my writing.
In the end, these assignments weren’t just about showcasing Barox products. They were about learning how to communicate with purpose, how to inform, connect, and even inspire action, one scroll at a time.
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